Synkka GS1 product data – How to manage and deliver product information correctly

What is Synkka GS1 product data?

Synkka is a product data service provided by GS1 Finland, through which product information is shared in a standardized format for retail use. Synkka is based on GS1 standards, such as GTIN identifiers and the GDSN model.

Synkka GS1 product data typically includes:

• Basic information (GTIN, product name, brand)

• Logistics information (dimensions, weights, packaging levels)

• Marketing data and product descriptions

• Allergen and ingredient information

• Product images and other media

• Sustainability and packaging information

Data is delivered in a standardized format so that retail systems can read it automatically.

Who is Synkka GS1 product data important for?

Synkka is particularly critical for:

• Food and FMCG manufacturers

• Importers and suppliers

• Retail central organizations

• Retailers and e-commerce stores

Without correctly delivered and validated product data, products will not progress in listings, online stores, or logistics.

Challenges of Synkka GS1 product data for companies

In many companies, product data is scattered across different systems, Excel spreadsheets and departments. This causes:

• Manual copying into Synkka

• Validation errors

• Rejections in the data pool

• Delays in updates

• Inconsistent information across channels

Synkka GS1 product data requires structured, accurate and up-to-date data; without centralized management this places a significant burden on the organization.

How does Pimmix automate Synkka GS1 product data?

Pimmix acts as a centralized product information management engine between the Synkka GS1 datapool and your company's systems. All product information is managed in one place, automatically validated and delivered in the correct format to Synkka.

With Pimmix you can:

• Read GS1 standard data automatically into your system and map your product information to the standard's structure

• Manage GTIN, packaging and logistical information centrally

• Automate exporting data to the Synkka GS1 service

• Avoid manual entry and errors

• Deliver the same data to other channels as well (ERP, e-commerce, partners)

Pimmix is not just a Synkka integration but enables a single source of data for all stakeholders.

Summary: Synkka GS1 product data requires centralized management

Synkka GS1 product data is a critical part of the retail value chain, but managing it without a clear structure is challenging. When product data is centralized and automated with Pimmix, the data delivered to Synkka is always correct, up-to-date and consistent across all channels.

From the same place you can manage and share product information with all stakeholders, not only to Synkka, but also to ERP, PIM, e-commerce and logistics systems as well as all your trading partners.

FAQ – Frequently asked questions about Synkka GS1 product data

Is Synkka mandatory for all suppliers?
If you supply products to Finnish retail operators, Synkka is practically a necessary product data distribution channel.

Can product data be entered manually into Synkka?
Yes, but it is laborious and prone to errors. Automation saves time and reduces rejections.

How do GS1 standards relate to Synkka?
Synkka is based on GS1 standards, such as GTIN identifiers and the GDSN model.

Can the same product data be used elsewhere than in Synkka?
Yes. With Pimmix the same information can be shared to all other necessary systems.

Markus Rahkonen

Co-founder

"Get in touch, and we'll show you how Pimmix can automate Synkka GS1 product data management and ensure that data flows correctly to all stakeholders from one centralized place."

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