Conversion Hub™ for modern product data exchange

Efficiently receive or deliver product data in the desired structure using a modern and unique approach.

Consistent product experiences

Classify, normalize, validate, and transfer product information in the desired format.

Perfect fit even if you already have a PIM system in place.

Efficiently transfer product information

Product information exchange has never been this easy

As a retailer, you can collect product information from suppliers or product information banks in an intelligent and efficient way. As a supplier, you can easily maintain and deliver information to different customers, information banks, and other stakeholders from one place.

Suppliers

Deliver product data in the required format

Keeping up with different and changing product data requirements can be exhausting. Follow product data requirements regardless of the different and changing requirements of various retailers or channels and deliver from one single source.

Retailers

Collect product information in a centralized location directly from suppliers or via a product data portal

Speed up the collection and reception of information for hundreds or thousands of products from multiple suppliers or data pools. Save time, effort, and money while consistently and efficiently gathering information.

This is what it means

Define the necessary product information and normalize it, i.e., combine the correct records with each other. After this, the product data is validated in the desired format and ready to be delivered or received.

This is how it works

1. Classify

Classification of product information

Classify products with the same characteristics according to their own or universal classification standards. Each classification, or product group, can contain its specific product information.
2. Normalize

Normalize product data

After the products have been classified, they need to be normalized, which essentially means linking your own data fields, such as 'product weight,' to the corresponding field in the classification.
3. Validate

Validated product data

After normalization, the product data is validated, meaning that it is standardized and structured according to the requirements of the classification and ready to be used.
4. Utilize

Deliver or receive validated product data

Send or receive product data in the required format and structure, and utilize validated product information.

Suppliers
Retailers

Convert and deliver your product data in the required structure

As a supplier, you can create the product data structure you want with the required records. Easily link your own data by connecting it to the product data classifications required by your retailers, product information banks, or other stakeholders.

1. Create a structure

Create the product information and product group structure you need to deliver the required data to your stakeholders.

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2. Bring data

Bring data from any source you are using, such as your existing ERP or PIM system.

3. Classify

You may have multiple product information banks, retailers, or other stakeholders who require data in a certain way. Define what, how, and to whom data should be delivered, in other words, choose the classifications of your stakeholders where the data should be maintained.

4. Normalize

Normalization refers to linking your own product information, such as 'product weight,' to the corresponding information in the classification.

5. Validate and deliver

Now you have validated product information in the format your stakeholders require, and it will be automatically delivered to them in the way they want it.

Define and receive your product data in the structure you desire

As a retailer, you gather product information from suppliers or even databases in an intelligent and efficient manner. Define your own product data structure or leverage an existing standard. Suppliers can connect and convert their data directly into the structure you desire, making it easy to utilize across different channels, and ensuring consistent product data for you.

1. Define the structure

Define the structure and product information you want for your products at the product and group level. Define your own structure completely or utilize an existing structure from a data pool or product information standard.

2. Classify

Your suppliers connects their own products and data with the structure you have defined.

3. Normalize

When suppliers have knowledge of the product data structure and the required product attributes from them, they are able to link/associate their own product data to the structure you demand.

4. Receive

Receive normalized data from suppliers or product data pools in the format and structure you desire. Consequently, you will receive all the desired product data from all your stakeholders in the desired structure.

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5. Utilize validated data

Utilize normalized and validated product data, which means having product data in the correct structure, directly in all your channels. Transfer the data to internal or external systems such as ERP or PIM systems.

One-of-a-kind solution...

...for suppliers, wholesalers, and manufacturers to automate the delivery of their product information to partners

A unique and efficient way...

...to collect product information from suppliers and deliver it to retailers and distributors.

Connect to data pools and standards

Handle, deliver, and receive product information from data pools utilizing product information standards.

Product information exchange has never been easier

Modern way of delivering or collecting product information.

Deliver product information efficiently.

Receive data effortlessly.

Extremely efficient and consistent.

Connect to data pools and utilize product information standards.