Drowning in different structures and formats? Meet your lifeboat — Conversion Hub™

Send or receive data in one place. Automatically convert product data to match any requirement — no more duplicate work, manual edits, mismatches, or headaches.

From messy input to perfect output

Collect, classify, normalize, and transfer product information—always automatically in exactly the format your systems or partners need.

Already have a PIM? Perfect. Conversion Hub plugs right in and makes it smarter.

Move product data automatically

Collect or deliver product information—internally and externally

Whether you're gathering data from suppliers, systems, or data pools — or delivering it to customers, platforms, or partners — the Hub takes care of it all from one centralized place. Check out some of our connections:

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Data collection

Collect data from multiple sources into one central location

Make it easy to gather product data from suppliers, systems, or data pools in a structured and consistent way. Handle large volumes of product information efficiently and accurately saving time and reducing manual work.

Data delivery

Convert and deliver product data automatically

Transform your product information into the right structure and format for any need—whether it's a system, data pool, trade partner, or marketplace. Deliver automatically accurate, clean data without manual work or duplicated effort.

How it works?

These are the key steps to making it ready for use. It’s easier than you think.

Key steps

1. Classify

Classify if needed

Organize product data by grouping items with similar characteristics, using either standard classification models (like ETIM) or your own internal product groups. This structure helps ensure that each group contains the right data and makes collection, validation, and delivery easier and more consistent.
2. Normalize

Normalize product data

The next step is to align data fields—like “product weight” or “SEO title” with the corresponding fields. During normalization, values and units can also be converted to match the format required by the destination, such as changing grams to kilograms or adjusting text formats.
3. Validate

Validated product data

After normalization, product data is checked for completeness, accuracy, and structure. Validation ensures the data meets all requirements of the chosen classification or format—making it ready for use, delivery, or integration.
4. Utilize

Deliver or receive ready-to-use product data

Send or receive product information in the correct format and structure, exactly as needed by systems, partners, or platforms. Use validated data confidently—whether it's powering your own operations or meeting external requirements.

Deliver
Collect

Deliver product data automatically

Convert and send product information in the exact structure and format each recipient expects. Whether it's a retailer, data pool, or custom system — convert your data automatically, stay consistent, and eliminate manual work.

1. Define the structure

Set the rules. Define what product data you need — at the product or group level. Use your own structure or adopt an existing one from a data pool or global standard like GS1 or ETIM. Everything starts here.

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2. Bring your data

Bring in product data from any internal source — ERP, PIM, spreadsheets, or databases. No matter the format, the system reads it all, prepares it, and gets it ready for delivery in the structure you’ve defined.

3. Classify (if needed)

When required, map your data to one or more classification standards — like ETIM, GS1, DICO, or perhaps a retailer's customer structure. This step ensures your product information aligns with the exact structure expected by each recipient or system.

4. Normalize

Connect your own product data to the exact fields required by the target structure — no guesswork needed. For example, link your “gross weight” to the recipient’s required format. This ensures all data lands exactly where it should, ready for validation and delivery.

5. Validate and deliver

Your data is now complete, clean, and in the correct format. It will be automatically validated and delivered to all your stakeholders — retailers, systems, platforms, or data pools — in the exact structure they expect.

Collect product data effectively

Define the structure you want and receive product data from suppliers, partners, or systems. All information is automatically converted and aligned, regardless of the source—external or internal—flowing directly into your structure and ready for use across systems and channels.

1. Define your structure

Set up your ideal product data structure — with the fields, formats, and groupings that work for you. No need to adapt to others. Whether your stakeholders follow GS1, ETIM, DICO, or a custom format, the system converts theirs into your setup automatically.

2. Classify (if needed)

If your products don’t follow always the same structure, classification helps map products to the right groups or categories to get the right structure. Whether done by you, a supplier, or the system — this step ensures a smooth match later.

3. Normalize

Connect product data directly to your defined structure. Each data point is mapped to the correct place and automatically aligned with your requirements. No need for manual adjustments — just structured, clean data exactly the way you want it.

4. Receive

Receive fully structured and normalized product data automatically aligned to your defined format. All channels deliver data in the way you need it, ensuring consistency, completeness, and readiness for use across your systems.

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5. Utilize validated data

Use fully normalized and validated product data — structured exactly as needed across all your channels. Seamlessly transfer it to internal systems like ERP and PIM, or share it externally with partners and platforms.

The smartest way to collect product data...

…designed especially for retailers, distributors, and wholesalers who need to gather accurate, up-to-date product information from suppliers — structured, validated, effectively.

The most effective for data delivery...

...whether you're a supplier, wholesaler, or manufacturer, automate product data delivery to all your partners and systems — fast, clean, and in the right structure every time.

Seamless connection to data pools...

…If you need to send or collect product data, you can handle everything centrally, automatically, and always up to date. No more manual entries and uploads or downloads — just seamless and standardized data flow.

Product data standard conversions...

…whether you're delivering or receiving data in standards like ETIM, GS1, or DICO, you convert, align, and structure product information the right way. No more manual matching and inconsistent formats.

Automated product data collection and delivery

Collect — Easily receive product data in any format and map it into your structure automatically.

Deliver — Instantly transform your data into the exact structure and format each recipient needs.

One place — Centralize your data handling and eliminate scattered tools, folders, and spreadsheets.

Automate — Set rules and schedules to automate data exchange.

Faster and smarter — Save time, reduce manual effort, and focus on value not formatting.