Caressi: Enhancing product data management end-to-end

Centralizing and enriching product data for multi-channel use

Caressi’s existing Exact ERP system held essential product data, but the challenge lay in efficiently enriching and distributing this information. With a diverse product catalog, maintaining accurate and consistent data across multiple platforms became a critical task. The team needed a flexible and dynamic solution to:

• Integrate seamlessly with their existing ERP system.

• Centralize data enrichment efforts, ensuring completeness and accuracy.

• Automate the conversion and distribution of product data to their webshop.

• Enable syndication of a selected product set to the 2BA datapool.

The goal was to reduce manual data handling, improve accuracy, and ensure consistent product representation across all customer-facing platforms.

Pimmix as the central hub for product data

To tackle these challenges, Caressi integrated their Exact ERP system with Pimmix, creating a streamlined flow of product data. This integration enables automatic data imports, ensuring that all essential fields are kept up to date within the PIM environment.

Once imported, Caressi focuses on data enrichment within Pimmix, adding valuable details, product descriptions, specifications, and marketing attributes to ensure each product meets the highest standards of presentation. This enriched data is then seamlessly converted and pushed to their webshop, maintaining consistent and accurate product information that enhances the customer experience.

Furthermore, Caressi leverages Pimmix’s Conversion Hub to prepare a selected set of products for syndication to the 2BA datapool. This strategic move not only extends Caressi’s market reach but also guarantees that the data format aligns with the stringent requirements of external platforms.

Enhanced efficiency, flexibility, and data quality

By implementing Pimmix as a central data hub, Caressi has achieved remarkable improvements in data management and distribution:

• Seamless ERP integration: Connecting Exact ERP to Pimmix enables continuous, automated data imports, drastically reducing manual updates.

• Effective data enrichment: Centralized control within Pimmix simplifies the process of enriching product data, resulting in more detailed and accurate information.

• Smooth webshop integration: Automated data conversion ensures that the webshop is always up to date with the latest product information, enhancing customer trust and satisfaction.

• Expanded market reach: The integration with the 2BA datapool supports broader distribution, making it easier to provide accurate product data to external partners.

• Improved data consistency: The structured flow within Pimmix significantly reduces the risk of errors or inconsistencies, maintaining a high standard across all platforms.

Why Pimmix?

Pimmix's ability to act as a central hub for data management made it the ideal choice for Caressi. The system not only reduces the workload associated with data processing but also enhances the quality and consistency of the final output, whether displayed on their webshop or shared with external data pools.

The flexibility of Pimmix means that as Caressi’s data needs evolve, the platform will continue to support streamlined processes, efficient data enrichment, and automated data flows.

Driving digital transformation with Pimmix

By partnering with Pimmix, Caressi has taken a significant step towards digital transformation. Centralizing product data management while maintaining accuracy and efficiency allows Caressi to focus on their core business, delivering high-quality kitchen solutions.