Gedore: Optimizing product data flows across channels

About GEDORE Netherlands

GEDORE Netherlands is part of the internationally respected GEDORE Group, known around the world for producing premium-quality hand tools and workshop equipment. In the Netherlands, the team supports professionals and industrial users alike, ensuring they have access to reliable tools that meet the highest standards. Whether it’s through local resellers or directly via their own channels, GEDORE Netherlands makes it easy for customers to find exactly what they need.

Extensive product range

Their product selection is as wide as it is precise covering everything from torque wrenches and spanners to fully equipped toolkits and heavy-duty storage systems. The range also includes tailored equipment for more demanding industrial applications. But it’s not just about selling tools; the digital backbone behind their offering plays a big role too. Every product is backed by detailed specs, user manuals, datasheets, videos, and well-organized connections between related items and accessories. This ensures customers not only get the tools they need, but also the support to use them effectively and confidently in any environment.

Why GEDORE chose Pimmix

GEDORE chose Pimmix because it simply made sense for the way modern distribution works. They needed a system that wasn’t just about storing data. It had to be smart, adaptable, and capable of handling the complexity that comes with managing thousands of products across multiple channels. Pimmix offered exactly that: a flexible platform with strong automation features and the ability to act as a true central hub.

Some of the key reasons behind the decision included:

• The ability to import BMEcat files directly into the system without hassle

• A central place to manage product data, their relationships, images, manuals, and videos

• A powerful conversion engine that can deliver data in different formats as needed

• Automated exports that can be tailored for specific customers or platforms

• Smooth integration with GEDORE’s new website and partner systems

How Pimmix works for them

Today, GEDORE uses Pimmix to handle the full flow of product data from one place to every channel that matters. Product information is brought into the system through structured BMEcat imports. From there, everything is centralized including images, videos, PDFs, and other assets are uploaded and linked to the right products, while accessories, variants, and related items are connected in a meaningful way.

Once the data is structured, it’s automatically pushed to GEDORE’s own e-commerce site and delivered in custom formats to key B2B customers. The result is a single, unified system that handles everything from imports to intelligent distribution, turning Pimmix into the heart of GEDORE’s product content operations.

Operational Benefits

Since adopting Pimmix, GEDORE Netherlands has seen major improvements in how product data is handled across the board. Tasks that used to eat up time are now automated, and the entire operation runs smoother and more reliably. The benefits are felt not just internally, but throughout their entire partner network.

Here’s what’s changed:

• A huge reduction in manual tasks, allowing the team to focus on more valuable work and growth opportunities

• More accurate and consistent product data across every channel, leading to fewer mistakes and less back-and-forth with support

• Distributors now receive the data they need in the exact scale and format they prefer, which has strengthened those working relationships

• The system is fully scalable whether it’s adding new export formats or connecting to additional platforms, everything can be adapted quickly

A unified data backbone for a global brand

What used to be a patchwork of tools and processes is now a streamlined, centralized engine that keeps everything running efficiently. With Pimmix, GEDORE Netherlands has built a future-ready foundation that supports not just toolmaking excellence, but operational excellence too.