AMI: Centralizing product and logistics data for a future-ready business
About AMI
AMI is a Dutch supplier of hardware and accessories for doors, windows and façades. The company offers an extensive product portfolio through multiple sales channels, making accurate product information essential for customers, distributors and business partners.
As the assortment continued to grow, maintaining consistent product information across different platforms became increasingly time-consuming. Product data needed to remain accurate, enriched and synchronized across multiple industry databases, websites and customer channels.
AMI wanted one centralized solution where product information could be managed once while automatically supporting every connected business process.

Creating one central product information platform
Pimmix became the central platform for managing all product information across the organization.
Product specifications, marketing content, digital assets and supporting documentation are maintained within one structured environment, giving every department access to the same approved information.
Instead of maintaining product information across multiple disconnected systems, AMI now manages product information once while distributing it automatically throughout the business.
This creates one trusted source of product information, significantly improving consistency while reducing duplicate maintenance.

Automatically distributing product information
Centralizing product information is only valuable when it can be shared efficiently.
Pimmix automatically distributes approved product information to multiple connected platforms and sales channels, ensuring every recipient receives consistent and up-to-date information from the same centralized source.
The platform supports integrations with:
- EZ-base
- ETIM
- 2BA
- The corporate website
Because every connected platform uses the same maintained product information, AMI significantly reduces manual administration while improving overall product data quality.

Built through close collaboration
Implementing a centralized product information platform is about more than technology.
Throughout the implementation, AMI and Pimmix worked closely together to adapt the platform to the company's business processes and product information requirements. This collaborative approach ensured the system became fully integrated into daily operations while supporting the organization's long-term digital strategy.
Today, Pimmix serves as the foundation for managing all product information throughout the business.
Preparing for future regulations
Product information requirements continue to evolve.
To prepare for future legislation such as the Packaging and Packaging Waste Regulation (PPWR), AMI is expanding its use of Pimmix by centrally managing logistics information alongside product data.
By maintaining logistics information within the same centralized platform, AMI can automatically distribute both product and logistics data directly to customers while helping them meet upcoming regulatory requirements.
This future-ready approach allows the business to respond to changing legislation without introducing additional complexity into its daily processes.
Building a scalable product information ecosystem
As product portfolios, customer requirements and legislation continue to evolve, maintaining disconnected product information becomes increasingly difficult.
By centralizing product and logistics information in one scalable platform, AMI has established a foundation that supports future integrations, additional sales channels and new regulatory requirements while maintaining high-quality product information throughout the organization.
Benefits
By implementing Pimmix, AMI established one centralized platform for managing and distributing product and logistics information.
Key benefits include:
- One centralized source for all product information
- Improved product data quality and consistency
- Automatic distribution to industry data platforms and sales channels
- Reduced manual maintenance and duplicate work
- Centralized management of logistics information
- Support for future regulations such as PPWR
- Scalable platform supporting continued digital growth
Ready to centralize your product information?
Managing product information across multiple platforms shouldn't require duplicate work.
Book a free consultation and let's talk how Pimmix helps you centralize product information, automate distribution and prepare your business for future digital and regulatory requirements.