Ornade: A peek into Ornade's data management

Spotlight on Ornade

Ornade has firmly established its presence in the domain of paint and home accessories by providing a comprehensive range of products that empower customers to reimagine their spaces. Besides ensuring the delivery of quality products, Ornade is profoundly recognized for extending meticulous assistance and advice to its clientele, thereby, enhancing their purchasing journey.

Unraveling the challenges

In an environment where the flux of data is colossal and multifaceted, Ornade identified certain operational hurdles that required attention:

• The need for centralization: Establishing a unified system to centralize all product data and thereby enhance efficiency and data quality across various sectors.
• Streamlining data flows: Enabling automation in data flows to competently control and disperse data across all online and offline channels.
• Optimizing data management: Upholding the integrity and depth of rich data, including varied data types, necessitated the deployment of robust data management features.

The core needs

Succinctly, Ornade's core requirements encapsulated:

• An automated and centralized system for product data management.
• Enhanced control over data distribution across various channels.
• Features that would enable them to adeptly manage and enrich their product data.

Solution adoption

Pimmix emerged as a viable solution by providing a Product Information Management (PIM) system that facilitated:

• Holistic data management: Allowing Ornade to consolidate product data from diverse sources, including suppliers, directly into their PIM system.
• Data enrichment: Enabling the marketing department to not only manage but also enhance the data received.
• Technical specifications management: Ensuring comprehensive management of product technical specifications, thus amplifying the user-friendliness of their webshop through proficient filtering and sorting features.

Why Pimmix?

Pimmix stood out by offering a simplified yet potent platform for addressing Ornade’s challenges:

• It facilitated an automated export to Ornade’s webshop and other channels, ensuring consistency across all platforms.
• The system allowed in-depth management and enrichment of product data, ensuring a richer customer experience.
• Given the robust and scalable infrastructure of Pimmix, it ensures that it is not merely a solution but a strategic asset for Ornade.

Reaping the benefits

The integration of Pimmix allowed Ornade to centralize their operational efforts pertaining to data management, ensuring that the team could pivot their focus back to their core business objectives and customer engagement strategies. Now, with a fortified backend process, Ornade continues to steer towards delivering exceptional value to its customers, whilst ensuring their operational process is streamlined, efficient, and scalable.

In conclusion, this strategic alliance with Pimmix has not only alleviated Ornade's immediate operational challenges but also paved the way for an enhanced, data-driven customer experience, solidifying their market position as a reliable and customer-centric paint and accessory specialist.