St. Middelkoop: Connecting product information across the entire digital business
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About St. Middelkoop
St. Middelkoop is one of the Netherlands' leading suppliers of building materials, installation products, electrical supplies, tools, workwear, irrigation systems, and related construction products. With multiple branches, an extensive webshop, and thousands of professional products, accurate and reliable product information is essential throughout the business.
As the assortment continued to grow, maintaining product information across internal systems, digital channels, and external data platforms became increasingly time-consuming. Product data needed to remain consistent not only for internal teams, but also for customers, online sales channels, and industry-specific product databases.
The company wanted one centralized solution that could manage product information once while automatically supporting every connected business process.
Building one connected product information platform
Pimmix became the central hub for managing all product information across the organisation.
Technical specifications, marketing content, product descriptions, digital assets, and supporting documentation are maintained in one structured environment, providing every department with access to the same approved information.
Pimmix is fully integrated with the company's internal business systems, ensuring product information flows automatically between connected applications without unnecessary manual maintenance. By replacing disconnected workflows with one centralized platform, St. Middelkoop established a single source of truth for the entire organisation.
Powering digital commerce
Maintaining high-quality product information is only valuable when customers can access it.
The centralized product information platform feeds both the corporate website and webshop with approved product content, ensuring customers always have access to accurate specifications, images, documentation, and other commercial product information.
Because every digital channel uses the same centralized data, product information remains consistent while significantly reducing duplicate maintenance and administrative effort.
Supporting industry standards and data distribution
In addition to managing internal product information, Pimmix supports standardized product data required throughout the construction supply chain.
The platform manages ETIM classifications and attributes while automatically preparing product information for distribution to multiple industry data platforms. This enables St. Middelkoop to maintain product information once and efficiently distribute standardized, high-quality product data to connected partners and central European product databases.
By combining centralized product management with automated data distribution, the company has significantly simplified the maintenance of structured product information across its digital ecosystem.
Benefits
By implementing Pimmix, St. Middelkoop established a connected product information platform that supports both internal operations and external digital channels.
Key benefits include:
- One centralized source for all product information
- Integrated product information across internal business systems
- Automated product content for website and webshop
- Centralized management of ETIM classifications and attributes
- Standardized product data for industry data platforms
- Reduced manual maintenance and duplicate work
- Improved product data quality and consistency
- Scalable platform supporting future digital growth
Tired of scattered product information?
Managing product information across multiple systems, spreadsheets, websites, and sales channels doesn't have to be complicated.
Book a free consultation to discover how Pimmix can help you centralize product information, connect your business systems, and automate data distribution.