Van der Leeden: Centralizing product information across the supply chain
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About Van der Leeden
Van der Leeden is a well-established Dutch timber merchant and supplier of wood, sheet materials, and building products for professionals in the construction industry. With multiple locations, an extensive webshop, and a broad product assortment, accurate and reliable product information is essential for both customers and internal business processes.
Managing a large and continuously evolving product assortment requires accurate product specifications, technical information, digital assets, and commercial product data. As the business grew and digital requirements increased, maintaining consistent product information across multiple systems and connected platforms became increasingly complex.
Van der Leeden wanted one centralized platform where product information could be managed once and efficiently shared across the organisation and connected business systems.
Creating one central product information hub
Pimmix was implemented as Van der Leeden's central Product Information Management (PIM) platform, bringing together product information, technical specifications, digital assets, and supporting documentation into one structured environment.
Instead of maintaining product information across multiple systems, product data is managed once and shared consistently throughout the organisation. This improves data quality, reduces duplicate maintenance, and enables more efficient collaboration between purchasing, product management, sales, and other business functions.
By establishing one trusted source of product information, Van der Leeden created a solid foundation for efficient product data management and future digital growth.
Delivering consistent product information across connected sales channels
Reliable product information plays an essential role in both digital commerce and business-to-business sales.
With Pimmix acting as the central product information hub, product data is maintained once and automatically shared with Van der Leeden's webshop and connected industry platforms. This includes EZ-base, a central product database for the Dutch construction industry, DGE (Data Group Europe), a product data exchange platform, and Zevij, the purchasing organisation and product information network for technical wholesalers.
By keeping every connected system synchronized, Van der Leeden ensures customers, partners, and internal teams always have access to accurate and up-to-date product information while significantly reducing manual maintenance and duplicate work.
Keeping product information accurate and up to date
Maintaining a large product assortment requires more than centralized data—it also requires efficient day-to-day management.
With Pimmix, Van der Leeden can update, enrich, and maintain product information from one central platform. Changes only need to be made once before becoming available across connected systems, helping reduce manual work while improving product data quality.
This enables the company to respond more efficiently to assortment changes, keep its webshop up to date, and ensure customers and business partners always have access to reliable product information.
Key benefits include:
- One centralized source for all product information
- Improved product data quality and consistency
- Reduced manual maintenance and duplicate work
- Better collaboration across departments
- Automatic synchronization with connected business systems
- Faster publication of accurate product information
- More efficient management of large product assortments
- Consistent product information across the webshop and connected industry platforms
"This project demonstrates the value of an integrated digital solution. In addition to implementing Pimmix, we also developed Van der Leeden's website and webshop, powered by centralized product information from Pimmix."
Wilco - Pimmix
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