GS1 Synkka product information retrieval and reception
How product data retrieval and receiving from Synkka works
Product data retrieved from Synkka is structured according to the GS1 standard, which enables consistent data reception from different suppliers. However, the receiving company must still be able to process and adapt this data to its own data model.
What product data can be retrieved from Synkka
The product data retrieved from Synkka covers the same areas as the data delivered there. Typically, the following is received:
- product identification data
- logistics and packaging data
- product classifications
- technical data and attributes
- images and other materials
This makes it possible for a company to receive product data directly from suppliers without separate data transfer processes.
In which situations retrieving Synkka product data is important
Retrieving data from Synkka is especially important for companies that:
- receive product data from multiple suppliers
- maintain broad product assortments
- need up-to-date product data for webshops or systems
- want to reduce manual data collection
In these situations, Synkka acts as a centralized source from which product data can be received.
Typical challenges in receiving product data
Although Synkka provides a standardized structure, receiving the data often involves practical challenges. Problems especially arise when the received data does not directly fit the company’s own data model.
Typical challenges include:
- the GS1 structure does not directly match the company’s own data model
- product data must be converted before use
- some data is missing or does not match internal needs
- product data must be enriched manually
- the data must be transferred into several different systems
This can easily make receiving product data a process that requires a great deal of manual work.
The importance of the GS1 standard in received data
The GS1 standard makes it possible to receive product data in a consistent format from different suppliers. This makes data sharing easier, but it does not automatically mean that the data fits the receiving company’s use as it is.
Often, there is a need for:
- converting data into the company’s own structure
- completing missing data
- combining data with other sources
This highlights the role of product data management beyond just receiving the data.
How Pimmix helps with receiving Synkka product data
When product data is retrieved from Synkka from multiple suppliers, an environment is needed where the data can be handled centrally.
Pimmix helps process received product data, for example by:
- retrieving product data from Synkka into the system
- converting the GS1 structure into the company’s own data model
- normalizing product data into a consistent structure
- combining product data with other sources
- enriching product data before use
After this, the same product data can be used across different channels or, if needed, delivered further, for example back to Synkka or to other systems.
Receiving product data as part of the overall process
When product data retrieval and receiving are combined with product data management, a company is able to manage the entire product data lifecycle more efficiently.
In that case, a company can:
- receive product data from multiple suppliers
- process and enrich data in one place
- use the data in multiple systems
- deliver product data further into different channels
Pimmix works here as a centralized solution where product data can be received, processed, and distributed further.
FAQ - Frequently asked questions about GS1 Synkka product data retrieval and receiving
What does retrieving product data from Synkka mean?
It means receiving product data from the GS1 Synkka service, for example from suppliers into your own system.
Can product data be retrieved from Synkka automatically?
Yes. Product data can be retrieved automatically, for example through an API.
Is product data retrieved from Synkka ready for direct use?
Not always. Product data often needs to be converted or completed before it can be used in the company’s own system.
How can receiving product data be made more efficient?
Receiving can be made more efficient by using a system that can process, convert, and manage product data centrally.

Markus Rahkonen
Co-founder
"Synkka makes it possible to receive product data in a standardized format, but in practice the work only starts there. A company must be able to adapt the received data to its own use. When this is done centrally and in a structured way, using product data becomes significantly more efficient."
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