Synkka (GS1) Application Programming Interface (API) for automated product data transfer

How the Synkka (GS1) API works from a product data perspective

The Synkka API enables the automatic transfer of product data between systems. Through it, companies can deliver product data to Synkka or retrieve product data from Synkka without manual data handling.

What the Synkka API is in practice

The Synkka API is a technical connection that allows systems to communicate with Synkka. Through it, product data can for example be:

• delivered to Synkka automatically
• retrieved from product data published in Synkka
• updated between systems
• processed in larger data volumes

The API is especially helpful in situations where product data needs to be maintained continuously and across many products.

When the Synkka API becomes relevant

Many companies begin using Synkka through the browser with manual data entry. However, when the number of products grows, manual work starts to slow processes down.

The API becomes relevant for example when:

• product data needs to be maintained for hundreds or thousands of products
• product data is updated frequently
• the same information is used in several different systems
• product data also needs to be retrieved from Synkka into the company’s own system

In such cases, the API can help automate the movement of product data between systems.

Challenges in utilizing the Synkka API

Although the API enables a technical connection to Synkka, it does not by itself solve product data management challenges. In many companies, product data is scattered across different systems, such as ERP systems, Excel files, and supplier materials.

This can lead to situations where:

• product data does not match the GS1 standard structure
• data needs to be modified before being sent through the API
• data retrieved from Synkka needs to be converted into the company’s own data model
• product data is still maintained in multiple places

The API solves data transfer, but the management of product data structure and quality still remains the responsibility of the company.

The importance of the GS1 standard in API usage

Synkka is based on the GS1 standard, which defines how product data is presented and which data fields are used. When product data is delivered through the API, it must follow this structure.

If a company’s own product data is in a different format, the data often needs to be converted before it can be delivered to Synkka or used when retrieved from Synkka.

How Pimmix can make using the Synkka API easier

Pimmix helps companies manage product data centrally and prepare it for different channels, such as GS1 Synkka.

When product data has been collected and structured in Pimmix, it can be:

• delivered to Synkka through the API
• retrieved from Synkka into the system
• converted into a GS1 standard structure
• normalized into the company’s own data model

Because the GS1 structure can be brought into the system, product data can be converted easily between different structures. This makes both delivering product data to Synkka and utilizing data retrieved from Synkka easier.

The Synkka API as part of product data automation

When the Synkka API is combined with centralized product data management, product data processes can be automated much more efficiently.

Companies can for example:

• maintain product data in one place
• retrieve product data from Synkka into the system
• deliver product data to Synkka automatically
• prepare product data for multiple channels at the same time

In this way, the API becomes part of a broader product data management whole.

FAQ - Frequently asked questions about the Synkka (GS1) API

What does the Synkka API mean?
The Synkka API means a technical connection through which product data can be transferred automatically between a company’s systems and GS1 Synkka.

Can product data be retrieved from Synkka through the API?
Yes. Through the API, product data can both be delivered to Synkka and retrieved from Synkka into the company’s own system.

When is it worth implementing the Synkka API?
The API is especially useful when product data is handled in large volumes or needs to be updated frequently.

Is a PIM system needed to use the Synkka API?
Not necessarily, but a PIM system makes product data management and preparation much easier before data is delivered to Synkka or utilized from Synkka.

Markus Rahkonen

Co-founder

"Many people think of the Synkka API as just a technical connection. In practice, what matters more is how product data is managed before the API. When product data is centralized and structured correctly, using the API becomes significantly easier."

Call | Email | Send a message | Book a demo