Synkka (GS1) products and product information

How Synkka connects products and product data

In Synkka, products and product data are linked to each other through a structure based on the GS1 standard. Each product consists of several data fields that define how the product is presented and shared with different recipients.

What Synkka product data includes

In Synkka, product data consists of several different data types that together describe the product. Typically, this includes:

• product identification data
• logistics and packaging data
• product classifications
• technical data and attributes
• images and other materials

With this information, products can be shared in a consistent format between different systems.

Where Synkka product data is used

Synkka product data is especially used in industries where standardizing and sharing product data is critical. In Finland, this often includes for example:

• grocery retail
• food and beverages
• cosmetics and hygiene products
• healthcare products
• consumer goods

In these sectors, product data must be accurate, up to date, and easily transferable between different parties.

Challenges in managing products and product data in Synkka

Although Synkka works as a platform for sharing product data, the challenges often arise before that stage. In many companies, product-related information is scattered across different systems and formats.

This can lead to situations where:

• product data must be collected from multiple sources
• the same data is maintained in several places
• the GS1-standard structure is not met directly
• product data must be modified before publishing
• data retrieved from Synkka must be converted for internal use

As a result, managing products and product data can easily become manual and difficult to scale.

The role of the GS1 standard in Synkka product data

Synkka is based on the GS1 standard, which defines the structure and fields of product data. This enables consistent product data sharing, but at the same time it requires that a company’s own product data can be aligned with this model.

If product data has been collected from different sources in different formats, it often needs to be modified before it can be published to Synkka or used after being retrieved from Synkka.

How Pimmix helps with managing products and product data

When the number of products grows and product data needs to be managed from multiple sources, Synkka alone is usually not enough for product data management.

Pimmix works as a centralized product data management environment where products and related data can be collected, structured, and prepared before distribution.

With Pimmix, it is possible for example to:

• collect product data from different sources
• manage products and product data in one place
• structure product data according to the GS1 standard
• convert product data between different data structures
• retrieve product data from Synkka
• deliver product data to Synkka

Because the GS1 structure can be integrated into the system, product data can be converted smoothly between Synkka and a company’s own data model.

Synkka products and product data as part of a wider whole

When products and product data are seen as part of a wider whole, managing them becomes significantly more efficient. Instead of maintaining product data separately in Synkka or across several systems and spreadsheets, the data can be managed centrally and distributed to the required channels.

In that case, a company can:

• maintain product data in one place
• utilize data retrieved from Synkka
• deliver product data to multiple channels at the same time
• reduce manual work
• improve product data quality and consistency

Pimmix supports this approach by combining product data management and distribution into the same solution.

FAQ - Frequently asked questions about Synkka products and product data

What do Synkka products and product data mean?
They refer to products and related data that are stored and shared in the GS1 Synkka service in a standardized format.

What information does a Synkka product include?
A Synkka product usually includes identification data, logistics data, packaging data, classifications, as well as images and other materials.

Can product data be retrieved from Synkka into your own system?
Yes. Product data can be retrieved from Synkka, for example to receive supplier data and continue processing it in your own system.

How can product data be brought into a GS1-standard format?
Product data can be structured and converted into a GS1-standard format, for example with the help of a PIM system.

Markus Rahkonen

Co-founder

"Synkka connects products and product data into one standardized format, but in practice the biggest challenge is where the data comes from and how it is managed before that. When product data is centralized and properly structured, managing products in Synkka becomes significantly easier."

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